How are digital technologies affecting users’ privacy? Positively and negatively ways?


 “The term Digital Technologies is used to describe the use of digital resources to effectively find, analyses, create, communicate, and use information in a digital context.

This encompasses the use of web 2.0 tools, digital media tools, programming tools and software applications.”

——- Ministry of Education, 2006

Jurgensen & Ray (2012) have said that: “The history of our digitally-connected present is already being written: writers, within and outside of the academy, have constructed a modern mythology about how social media and other digital technologies are eroding our once-valued privacy and creating a new cultural movement of mass publicity in its stead. We believe, however, that this narrative of digital mass exhibitionism is a fiction that rests on an incorrect assumption that privacy and publicity are zero-sum.” As Jurgensen & Ray (2012) said privacy and publicity are zero-sum, that means privacy and publicity cannot be survive at same time; either privacy, or publicity are very hard to pick; nevertheless, privacy and publicity are complementary dialectical relationship.

Social media is one of the digital technologies which has larger number of user than other digital technologies,which is a great participation in space to give users a new online media , participatory , open communication , dialogue, community-based , connectivity and other six characteristics, the basic form of blog , wikis , podcast , forums , social networks and content Community (Daniel Nations). These social media tools, whether individuals or social groups have numerous users, and this is just to open the various social groups looking for the information they need and the convenience of door to customer data, such as major corporations, major media companies, and even a private detective to take ‘a cup of soup’. However in this way,it is a very serious violation of personal privacy, but for propaganda, it played a crucial role.This picture just reflects the relationship between privacy and publicity, promotional needs real data and real data are generally a matter of personal privacy, the privacy becomes a gimmick if it want the good publicity, while the position of privacy become insignificant, no matter the owner willing to put information publicized or not.

privacy and publicity relationship

So, I think that digital technology to give people the privacy of users had a negative impact than a positive impact, because digital technology is focused on sharing and advocacy, and in this process of sharing and promotion tend to ignore the interests of the users themselves – regarding protection of the conditions privacy rights. On this point, one Facebook cases called ” Facebook `s failure of conditions privacy ” have to illustrate the privacy policy practices Facebook not only maddening, but also makes its users feel very scary that their never know when their personal secret information will be freely released or sales, this behavior also makes the most of Facebook users lose confidence to Facebook(Jeremy Smith, 2013). About the case of Facebook allows me remember a video I saw on YouTube before, that is very scary when the true finally come up that all the personally information  of us can be found online,and may be used to against  us! Their knowing everything about us,and this not because their have some kind of mysterious magic or supernatural power can easily read your memory, but also their spent all kind of digital technology to search for all the information about you, and all this in your own publication, whether it is public information or information on measures taken to protect, and this is the genius of digital technologies,and also the most scary place of digital technologies. Here is the video which called “Amazing mind reader reveals his ‘gift” :


P.J. Rey (2013).The Fan Dance: How Privacy Thrives in an Age of Hyper‐Publicity, Institute of Network Cultures.
Jeremy Smith (2013). Facebook Privacy Fail [Infographic], churchm.
Daniel Nations (n.d.). What is Social Media?,
Daniel Nations (n.d.). Social Web Guide,




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