“The term Digital Technologies is used to describe the use of digital resources to effectively find, analyses, create, communicate, and use information in a digital context.
This encompasses the use of web 2.0 tools, digital media tools, programming tools and software applications.”
Jurgensen & Ray (2012) have said that: “The history of our digitally-connected present is already being written: writers, within and outside of the academy, have constructed a modern mythology about how social media and other digital technologies are eroding our once-valued privacy and creating a new cultural movement of mass publicity in its stead. We believe, however, that this narrative of digital mass exhibitionism is a fiction that rests on an incorrect assumption that privacy and publicity are zero-sum.” As Jurgensen & Ray (2012) said privacy and publicity are zero-sum, that means privacy and publicity cannot be survive at same time; either privacy, or publicity are very hard to pick; nevertheless, privacy and publicity are complementary dialectical relationship.
Social media is one of the digital technologies which has larger number of user than other digital technologies,which is a great participation in space to give users a new online media , participatory , open communication , dialogue, community-based , connectivity and other six characteristics, the basic form of blog , wikis , podcast , forums , social networks and content Community (Daniel Nations). These social media tools, whether individuals or social groups have numerous users, and this is just to open the various social groups looking for the information they need and the convenience of door to customer data, such as major corporations, major media companies, and even a private detective to take ‘a cup of soup’. However in this way,it is a very serious violation of personal privacy, but for propaganda, it played a crucial role.This picture just reflects the relationship between privacy and publicity, promotional needs real data and real data are generally a matter of personal privacy, the privacy becomes a gimmick if it want the good publicity, while the position of privacy become insignificant, no matter the owner willing to put information publicized or not.
P.J. Rey (2013).The Fan Dance: How Privacy Thrives in an Age of Hyper‐Publicity, Institute of Network Cultures. http://www.scribd.com/doc/145727711/The-Fan-Dance-How-Privacy-Thrives-in-an-Age-of-Hyper%E2%80%90Publicity
Jeremy Smith (2013). Facebook Privacy Fail [Infographic], churchm. http://churchm.ag/facebook-privacy-fail/
Daniel Nations (n.d.). What is Social Media?, http://webtrends.about.com/od/web20/a/social-media.htm
Daniel Nations (n.d.). Social Web Guide, http://webtrends.about.com/od/gettingstarted/ss/socialwebguide.htm