How do the affordances of a networked media culture (hyperlinks, multimedia, sharing etc.) enhance online communication?

Variety of network media culture, and for how the cultural enhanced online communication that, I have to say social media has played a crucial role. About hypertext links, multimedia sharing these cultural ways, especially in YouTube, Facebook, Twitter, and even in the blog have played an important part. In this article, will say YouTube and Facebook is how to strengthen the network by sharing communication. And also how does Google work as the biggest search sharing platform.

 YouTube is currently the highest population using online video sharing sites, Facebook daily at least no less than 4 billion,which
shows that people like to see in this movie, you can share your own Facebook,blog, Twitter, and then show to your friends. And Facebook work the same way, which is share what people seeing, watching, doing every time. “What will on-line interactive communities be like? In most fields they will consist of geographically separated members, some- times grouped in small clusters and sometimes working individually. They will be communities not of common location, but of common interest.” Said Licklider & Taylor (1968).

Online advertising is advertising on the network to do. The use of banner ads on your site, text links, multimedia approach, publishing or advertising on the Internet, through the network to the Internet users a high-tech advertising works. With the four traditional media (newspapers, magazines, television, radio) advertising and the recent highly favoured compared to outdoor advertising, online advertising has a unique advantage, is the implementation of modern marketing strategy is an important part of the media. The Internet is a new advertising media, the fastest effect is very ideal, but Google is the use of online advertising share to people that they need the information to various groups or individuals and companies want to show something. Google has always been a place where people obtain resources, therefore, (hypertext links, multimedia sharing, etc.) online media culture in the Google store, and wait for people to obtain communication sharing.


From the information content settings, transmitted, received information of a personal nature to see all the characteristics. Online information design release has been increasingly considering individual needs. Such as “sentinel broadcast” (Point Cast), MSNBC network “personal front” (Personal Front Page) a type of information is not new. More by the audience their own point of “food” for informational dissemination of content design, increasingly reflect the need to consider a variety of personal characteristics. Dissemination of information online cans consumer behaviour also personal nature. By individuals decide to stay online, which you want to enter a site, open a file which is browse or read, or not to download. There Nobody to force a way the audience to accept, what to buy on-line information services. Online communication can be in the know each other under the condition, then the person’s communication behaviours is not subject groups, organizations, society, prejudice constraints, personal nature of their behaviours than any real social interpersonal situations more outstanding. So, you want to enhance online communication, I think it needs to be considered more humane. This video is talk about web1.0,web2.0,web3.0 changing,what can be more humane.


Licklider, J. & Taylor, R. (1968) The Computer as a Communication Device

Hinton, S., & Hjorth, L. (2013). What is Web 2.0? (Ch. 2). Understanding Social Media (pp. 7-31)


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