How have new digital technologies changed the way journalists do their core job and communicate with their readers/listeners/viewers?

About the new digital media, as we know it none other more than social media. Daniel Nations has definition of social media like this: “The best way to define social media is to break it down. Media is an instrument on communication, like a newspaper or a radio, so social media would be a social instrument of communication. In Web 2.0 terms, this would be a website that doesn’t just give you information, but interacts with you while giving you that information. “Thus, social media is a dual aspect of communication tools to communicate it to the media, such as newspapers, radio, and TV, injected a very different form of communication. ago, it was only from a professional media company in both newspapers, radio, or television to get published the news, whether or not true, or is it through the packaging, the media to publish only the news they want to publish the contents of the audience who do not care about the idea, however, web 2.0 era, the press is undoubtedly a change in opportunity, from the beginning of unilateral output messages era, and now news entertainment era.

Founded in May 2005 of the “Huffington Post ” in just six years’ time, they make monthly unique visitors reached more than 35 million on 2011, more than a century- old history of the New York Times online edition , a truly mainstream news site(David Sarno,2011). ” The Huffington Post “from its inception to the rapid development into online giant, with its multifaceted caters Web2.0 network new media characteristics. Into the Web2.0 era, users become the core of Internet technology. As well as the individual Internet users have also to become the Internet simultaneously active communicators, writers and producers. The “Huffington Post “is a typical user-centric website. Although only 200 paid staff, but the site has over 3000 but no checks can be published directly Bowen bloggers and 12000 can be made subject content of the “citizen reporters ” , just a month of its readers will be able to produce up to 2 million contributors(David Sarno,2011& The Huffington Post ) . ” Huffington Post,” the co-founder Jonah Peretti think that, Web2.0 era news mode longer than a news delivered negative relationship, but ” a shared between producers and consumers career.” Web2.0 era of the Internet also clearly have sharing, interaction , personalization and other significant features , users desire for network information thus showing a diverse , multi-level , multi-angle characteristics. “The Huffington Post ” editor every day moments staring popular keywords, then filter based on these keywords most timely and interesting content, and repackage posted online(The Huffington Post ) .

Digital dissemination not only changed journalism, but also changed the news reports, integrate, publish and share it. People interested in creating grassroots content and publish and share ideas, to interact with other readers. In this context, the news site that the traditional one-way indoctrination news, there is no appeal, the user scale is gradually diverted by new forms of media, network news showing a downward trend in usage. Facebook, Twitter, Tumblr and some other kinds of social networking sites accounted for half of global popular websites. In the United States, many readers, especially young people, every day, spend a lot of time on Facebook and Twitter, and accustomed to these social networking sites for news, learn about the latest information, or to these sites as the entrance to jump directly to the relevant news page, and rarely came to open those newspaper media site homepage. In other words, Internet users through the Internet to obtain news and information channels are being transferred to the social networking sites, rather than just stick news sites and search engines. Now, however, more and more rapid development of science and technology, can relate to the network carrier is also more and more, no longer limited to desktop or laptop computer, replaced the various tech news reader becomes more convenient, for example, smart phones , tablet intelligent computer. Since January 20, 2010 Apple released iPad, iPad could save the world press about the controversy on the day have not stopped. Although this debate in the future for a long period of time difficult to determine conclusively, but after the press who proved, iPad does give them hope. People increasingly found, tablet PCs, especially the iPad is ideal for reading the news. Therefore, the news reader application on the iPad appeared in large numbers is not surprising. Many U.S. news organizations have been developing software applications for the iPad, which has focused on the application of certain media, such as “Wall Street Journal”, “New York Times” iPad application, and there are many sources of converged applications that news aggregation services, such as, Flipboard, Editions and Zite and so on.

New digital technology to  journalists  core job becomes the beginning of the unilateral release of information and the way it releases are single media, “I publish, you see,” and now a variety of different forms of expression and communication and interaction and reader began to multiply, and reader communication from the beginning to the present variety of non-exchange interaction, but even change the way the news bearer.

This “How Will Web 2.0 Change Journalism?” video ask some interesting question that I am very exiting about it and was a surprise idea which journalism have being  change.



David Sarno (2011). A brief history of the Huffington Post.


How do the affordances of a networked media culture (hyperlinks, multimedia, sharing etc.) enhance online communication?

Variety of network media culture, and for how the cultural enhanced online communication that, I have to say social media has played a crucial role. About hypertext links, multimedia sharing these cultural ways, especially in YouTube, Facebook, Twitter, and even in the blog have played an important part. In this article, will say YouTube and Facebook is how to strengthen the network by sharing communication. And also how does Google work as the biggest search sharing platform.

 YouTube is currently the highest population using online video sharing sites, Facebook daily at least no less than 4 billion,which
shows that people like to see in this movie, you can share your own Facebook,blog, Twitter, and then show to your friends. And Facebook work the same way, which is share what people seeing, watching, doing every time. “What will on-line interactive communities be like? In most fields they will consist of geographically separated members, some- times grouped in small clusters and sometimes working individually. They will be communities not of common location, but of common interest.” Said Licklider & Taylor (1968).

Online advertising is advertising on the network to do. The use of banner ads on your site, text links, multimedia approach, publishing or advertising on the Internet, through the network to the Internet users a high-tech advertising works. With the four traditional media (newspapers, magazines, television, radio) advertising and the recent highly favoured compared to outdoor advertising, online advertising has a unique advantage, is the implementation of modern marketing strategy is an important part of the media. The Internet is a new advertising media, the fastest effect is very ideal, but Google is the use of online advertising share to people that they need the information to various groups or individuals and companies want to show something. Google has always been a place where people obtain resources, therefore, (hypertext links, multimedia sharing, etc.) online media culture in the Google store, and wait for people to obtain communication sharing.


From the information content settings, transmitted, received information of a personal nature to see all the characteristics. Online information design release has been increasingly considering individual needs. Such as “sentinel broadcast” (Point Cast), MSNBC network “personal front” (Personal Front Page) a type of information is not new. More by the audience their own point of “food” for informational dissemination of content design, increasingly reflect the need to consider a variety of personal characteristics. Dissemination of information online cans consumer behaviour also personal nature. By individuals decide to stay online, which you want to enter a site, open a file which is browse or read, or not to download. There Nobody to force a way the audience to accept, what to buy on-line information services. Online communication can be in the know each other under the condition, then the person’s communication behaviours is not subject groups, organizations, society, prejudice constraints, personal nature of their behaviours than any real social interpersonal situations more outstanding. So, you want to enhance online communication, I think it needs to be considered more humane. This video is talk about web1.0,web2.0,web3.0 changing,what can be more humane.


Licklider, J. & Taylor, R. (1968) The Computer as a Communication Device

Hinton, S., & Hjorth, L. (2013). What is Web 2.0? (Ch. 2). Understanding Social Media (pp. 7-31)

How do people work on their identity?

Referring to what I read about Livingstone`s words (2008), there are may be two question I want to check out; one is how do people use social networking services to construct their identities, and the other is how do social connections form part of those identities? There are both work miracles.

Livingstone(2008)Briefly introduced  in his paper that how it work:”In terms of their affordances, social networking sites enable communication among ever-widening circles of contacts, inviting convergence among the hitherto separate activities of email, messaging, website creation, diaries, photo albums and music or video uploading and downloading. From the user`s viewpoint, more than ever before, using media means creating as well as receiving, with user control extending far beyond selecting ready-made, mass produced content. The very language of social relationships is being reframed; today, people construct their ‘profile’, make it ‘public’ or ‘private’, they ‘comment’ or ‘message’ their ‘top friends’ on their ‘wall’, they ‘block’ or ‘add’ people to their network and so forth. It seems that for many, creating and networking online content is becoming an integral means of managing one’s identity, lifestyle and social relations.” People use a lot of social media, such as face book, twitter, MySpace, etc. . . . They will own all kinds of information to fill the page, when people communicate and socialize, they can find a lot of information about the people who want to learn. Photos, gender, lifestyle, hobbies, and so forth, and this information is how people locate their own identity, while also positioning themselves in the eyes of others identity. As before, Livingstone (2008) said: “people construct their ‘profile’, make it ‘public’ or ‘private’, they ‘comment’ or ‘message’ their ‘top friends’ on their ‘wall’, they ‘block’ or ‘add’ people to their network and so forth.” This is in fact how people pass information to construct their identities works. Meanwhile, according to data provided by the article Livingstone, showing both in the United Kingdom or the United States, MySpace is has the most customers to use social media crowd, accessed using the highest number reached 38.4 million in the U.S., 6.5 million in the United Kingdom; Meanwhile, most of the users Age is 12-24 years of age, while the user more women than men. In view of Livingstone`s article advocated “Young people have always devoted attention to the presentation of self.” So, for young people, Facebook, MySpace these social networks is very appropriate to express their own identity, but causing a big problem Some addicted to publish all the information themselves, whether, schedule, dress, all kinds of crazy things, just to attract visitors and unconditional release, the so-called “MySpace generation”, the crazy things that affect young people’s views on, outlook on life. I really feel bad, but helpless.

Facebook Privacy & Identity as a TEDxtalk,which is talk about the Facebook and identity`s relationship and how is work. That will more explan how do people use social networking services to construct their identities, and how do social connections form part of those identities?


Livingstone, S. (2008). Taking Risky Opportunities in Youthful Content Creation: Teenagers’ Use of Social Networking Sites for Intimacy, Privacy and Self-Expression. New Media & Society 10(3), 393-411.